Portfolio Links

I write on several sites as well as my sample client portfolio here at Writesmyth. Below are my major publications and genre examples. If you’re considering hiring me, and don’t find what you’re looking for – ask! I have many samples in my files that aren’t available online and would be happy to send you a sample of the kind of work you’re looking for. Publications: Everyday Bliss for Busy Women: Energy Balancing Secrets for Complete Read more…

Vanilla Rose Bliss Balm Marketing Copy Set

Soothing Touch is a popular organic, vegan spa products company that needed a re-design on their lip balm. I wrote a marketing set for their most popular scent that includes a restyled and rebranded product, a social media update, and relevancy story for their scanty About page. I love working with organic and sustainably sourced brands that respect the environment.   Word Count: 521  Reading Time: 3 minutes    Purchase Page: 100% Vegan Vanilla Rose Read more…

Arthritis Pens & Amazon Ads

A specialty retailer in England wanted ads for items people with disabilities commonly purchase at Amazon.com. The target market was aging female tech workers and Boomer women faced with arthritis and repetitive strain injuries. The client decided on an all-new style of story copy that better fit her brand, than the bullet-pointed Amazon-type ad she had been using. The style is brought forward in this ad for a signature line of pens the company was Read more…

Afternoon Tea & Pastry Made Healthy: Plus Unsold Units Moved Fast

Longtime Berkeley, California staple Caffè Strada had invested heavily one year, in healthy gluten-free pastries and turmeric tea. Despite attractive displays, they weren’t moving the huge amount of gluten-free biscuits in the freezer, and their supply of Numi Amber Sun Turmeric Tea was sitting on the shelves un-tasted. This print half-sheet ad and email piece was written to both move product and educate the UC Berkeley student target market on the benefits of these two Read more…

Article SEO with Keywords & Blog Marketing Plan Example

A Test Prep site wanted a suite of articles salted with a set of related keywords for their French language blog. Their desired style was conversational, and a friendly “nice older sister who wants to help you learn French” tone was decided on.  Keywords chosen were: French, speak French and French words. The Introduction as a sample is shown below, along with a longterm outline for marketing the blog. Headline: “Speak French Like a Local: Read more…

Authoring & Editing Example: Why Tapping and Why With Warriors?

A site serving the needs of former military personnel suffering PTSD required an article backgrounding its research and primary healing technique, (acupressure point) Tapping. This piece initially involved research and authoring of the original document. The site owners then added several pieces of information themselves and requested a re-edit of the entire document to reflect the desired keyword set and unified voice that was informed, yet casual.   WHY TAPPING AND WHY WITH WARRIORS? The Read more…

Human Interest Article Example: Why Celebrity Deaths Affect Us So Much

When a great number of beloved celebrities died in 2016, adoring fans worldwide were devastated, lost and floundering. I wrote this article by request, for the Medium “Be Yourself” publication to help fans make sense of their conflicting emotions. This article has been republished by fifteen different mental health, self-help, and educational sites, journals and newsletters.

Email Campaign to Blog Article Example: The Power of Slow

This is the first email of a campaign to sell a Health Coach’s Slow Living For Life Fitness program. First emails are like nurture emails. They introduce a topic and give lots of supportive information to help the reader grow their knowledge and awareness of a Problem that you are going to help them solve, plus offer the first glimpse of goodies you have in store for them. This was developed after an in-depth interview, Read more…

Business | Social Manifesto Example: The Foundation and Ethics To Lead, Grow & Develop Your Tribe

This is an example of a longer form Position Paper and Branding Statement –  the Manifesto I wrote for my own business, and a mini workbook with a few questions from the template I work through with clients in developing their own Manifestos. A Manifesto helps you deeply brand your Mission while helping those you serve truly see the “inner workings” of you and your business or social cause, as well as the Dream Clients Read more…

Impassioned Short Article | Position Paper Example: End Poverty, Educate Girls

This is an Impassioned Short Article and position paper written for the owner of an online educational institution that serves at-risk teen girls. She wanted an emotional piece to mark World Women’s Day, full of resources for her audience. Word Count: 460   Reading Time:  3 minutes End Poverty: Educate Girls We know that when we educate girls, it tends to eradicate poverty as those girls grow up into women that help fix social issues. I Read more…