Portfolio Links

I write on several sites as well as my sample client portfolio here at Writesmyth. Below are my major publications and genre examples. If you’re considering hiring me, and don’t find what you’re looking for – ask! I have many samples in my files that aren’t available online and would be happy to send you a sample of the kind of work you’re looking for. Publications: Everyday Bliss for Busy Women: Energy Balancing Secrets for Complete Read more…

Arthritis Pens, Amazon Ads & J. Peterman Chic

A specialty retailer wanted several ads for things people with disabilities commonly purchase at Amazon.com. The demographic was aging tech workers and Boomers faced with arthritis and repetitive strain injuries. She decided on an all-new style of copy that better fit her brand than the bullet-pointed Amazon ad she was using on her website and in email copy. She characterized this new style as “J. Peterman Catalog meets shabby chic”. The style is brought forward Read more…

Article SEO with Keywords & Blog Marketing Plan Example

A Test Prep site wanted a suite of articles salted with a set of related keywords for their French language blog. Their desired style was conversational, and a friendly “nice older sister who wants to help you learn French” tone was decided on.  Keywords chosen were: French, speak French and French words. The Introduction as a sample is shown below, along with a longterm outline for marketing the blog. Headline: “Speak French Like a Local: Read more…

Authoring & Editing Example: Why Tapping and Why With Warriors?

A site serving the needs of former military personnel suffering PTSD required an article backgrounding its research and primary healing technique, (acupressure point) Tapping. This piece initially involved research and authoring of the original document. The site owners then added several pieces of information themselves and requested a re-edit of the entire document to reflect the desired keyword set and unified voice that was informed, yet casual.   WHY TAPPING AND WHY WITH WARRIORS? The Read more…

Human Interest Article Example: Why Celebrity Deaths Affect Us So Much

When a great number of beloved celebrities died in 2016, adoring fans worldwide were devastated, lost and floundering. I wrote this article by request, for the Medium “Be Yourself” publication to help fans make sense of their conflicting emotions. This article has been republished by fifteen different mental health, self-help, and educational sites, journals and newsletters.

Email Campaign to Blog Article Example: The Power of Slow

This is the first email of a campaign to sell a Health Coach’s Slow Living For Life Fitness program. First emails are like nurture emails. They introduce a topic and give lots of supportive information to help the reader grow their knowledge and awareness of a Problem that you are going to help them solve, plus offer the first glimpse of goodies you have in store for them. This was developed after an in-depth interview, Read more…

Business | Social Manifesto Example: The Foundation and Ethics To Lead, Grow & Develop Your Tribe

This is an example of a longer form Position Paper and Branding Statement –  the Manifesto I wrote for my own business, and a mini workbook with a few questions from the template I work through with clients in developing their own Manifestos. A Manifesto helps you deeply brand your Mission while helping those you serve truly see the “inner workings” of you and your business or social cause, as well as the Dream Clients Read more…

Impassioned Short Article | Position Paper Example: End Poverty, Educate Girls

This is an Impassioned Short Article and position paper written for the owner of an online educational institution that serves at-risk teen girls. She wanted an emotional piece to mark World Women’s Day, full of resources for her audience. Word Count: 460   Reading Time:  3 minutes End Poverty: Educate Girls We know that when we educate girls, it tends to eradicate poverty as those girls grow up into women that help fix social issues. I Read more…

Medium Length Article Example: Presets of Effective Leaders, Healers and Coaches

This is a medium length article for a corporate coach client who wanted to illustrate best coaching principles with her audience in a professional psychology journal. She wanted a medium length, well crafted Presentation-of-Expertise article with a “Top Ten” type format, including quick, easily-digestible thought-points, tips and contrast pieces. These article elements can typically be mixed and matched to provide greater penetration of learning, enjoyment and information for your audience. Word count: 1167  Reading time: Read more…

Short Nurture Article Example: What to Do When Your Tribe Starts Falling Apart

I wrote this short tutorial-cum-nurture article for a coach who mentored high achieving tech leaders. She used my years in organizational and industrial psychology to create a prescription for her clients, to help their organizational effectiveness, and cohesiveness in a time of widespread company anxiety. Her clients identify with the word “tribe” and the book Tribes 2.0 by Seth Godin, which is why that particular wording is used. The client and her community were delighted Read more…